Building Site Screens for Privacy & Protection at Primark, OxfordStreet

EcoShrink installed shrink wrap building site screens at Primark’s flagship store on Oxford Street, London. Temporary construction screens were used to hide refurbishment works behind a clean, branded surface, while controlling dust and debris so the store could trade as normal through a busy Christmas period.

Building site screens at Primark, Oxford Street

Building site screens at Primark, Oxford Street

Project overview

Primark’s Oxford Street flagship is one of the busiest retail stores in London, especially in the run-up to Christmas. The store needed to carry out refurbishment works while staying open and maintaining a polished customer experience.

Standard barriers risked looking messy, leaking dust into trading areas and disrupting the flow of shoppers. EcoShrink was brought in to install shrink wrap building site screens that would deliver privacy, dust control and a neat appearance without interrupting day-to-day operations.

Challenges on site

Tight deadlines to complete the screens before peak Christmas trading A live retail environment with heavy footfall throughout the day Need to control dust, debris and noise from the works behind the scenes Requirement for high-quality privacy screens that fit Primark’s brand standards Limited time and space to bring in scaffold and access equipment without disrupting shoppers

Our solution

EcoShrink designed a shrink wrap building site screen system tailored to the store layout and brand expectations.

Scope & planning: Reviewed the layout of the sales floor and the refurbishment area to define the screen line Agreed access routes for contractors and store staff that would avoid main customer flows Planned the installation sequence so the full screen system could be installed swiftly, with minimal trading disruption

Custom-fitted shrink wrap screens: Installed a scaffold-style support structure to carry the shrink wrap screens Applied shrink wrap to create a continuous, custom-fitted barrier around the work zone, following the store’s shapes and pathways Used heat to shrink and tension the film, giving a smooth, tight finish that looked more like a clean wall than a temporary hoarding

Privacy, dust and noise control: Sealed joints to help contain dust and debris within the refurbishment area Delivered a solid, opaque surface that acted as a privacy screen, shielding works and materials from shoppers’ view Provided a degree of noise softening, reducing the impact of works on the trading environment.

Live-retail working: Carried out the installation in a short window so the full system was operational quickly (within a single day) Coordinated with store management to work around peak trading times and keep main aisles clear.

Results

Building site screens installed without disrupting normal store operations, even in the busy Christmas period. Refurbishment works were fully hidden behind clean, shrink-wrapped screens, protecting.

Primark’s brand presentation Dust and debris were contained within the work zone, helping maintain a safe, clean retail environment for customers and staff The tight, smooth finish blended into the store interior, avoiding the cluttered look of traditional hoardings. Primark’s management and contractors praised the speed, professionalism and finish of the installation.

Similar projects & next steps

EcoShrink uses the same building site screen methods on high-street stores, shopping centres and commercial fit-outs where privacy and presentation are as important as dust and safety. For more examples, see our Construction Screens Case Studies hub, or visit our Dust & Weather Screens service page for methods, options and FAQs.

If you’re planning a live retail refurbishment or fit-out, share your layout, programme and key dates and we’ll return a costed construction screen method and earliest start dates. Use the shrink wrap calculator

FAQ

Why did Primark need building site screens on Oxford Street?

Primark’s flagship store needed to carry out refurbishment works without closing sections of the store or spoiling the customer experience, especially in the run-up to Christmas. Building site screens provided privacy, dust control and a tidy finish so works could happen behind the scenes while the store continued to trade as normal.

How did the shrink wrap screens fit into a live retail environment?

The screens were custom-fitted to the store layout and installed on a scaffoldstyle framework, creating a smooth, continuous surface that blended into the retail environment. The work area looked more like a clean wall than a temporary hoarding, reducing visual disruption for shoppers.

Did the installation affect trading or customer flow?

Installation was planned and carried out so the system was operational quickly, with key customer routes kept open. By working around peak times and controlling access for materials and equipment, EcoShrink was able to install the screens without noticeable disruption to trading.

Get in Touch!

Is your retail or commercial project facing tight deadlines and the need for minimal disruption? Contact Ecoshrink to explore our construction screens solutions. From noise reduction screens for construction to complete privacy screens for construction sites, we tailor each installation to your unique environment. Reach out today to learn how our innovative shrink wrap approach can keep your operations running smoothly, even amid major refurbishments.

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